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Thu. 10/20 – A Day Of Reviews

Tech Brew Ride Home

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Uber's Bold Advertising Expansion and Industry Insights

This chapter explores the evolving competitive dynamics of the CPU market as it shifts into 2023 and outlines Uber's plans to significantly grow its advertising unit, aiming for $1 billion in gross ad bookings by 2024. It also delves into Uber's international advertising strategies and innovative integration of ads into customer experiences.

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