Aesthetic Design and Rural Escape Narrative

Matthew examines the brand's nostalgic design, luxe appliances, and an escapist, bunker-like aesthetic.

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Transcript

Episode notes

When Hannah and Daniel Neeleman recently went on camera to explain their position on raw milk, they assured their 22 million-plus following that they were going to follow regulations—with a bit of a grudge. The couple behind Ballerina Farm wasn’t going to let a little bacteria get in the way of their farming operations, so they’ll just focus on pasteurized products.

While not associated with MAHA, some of their takes on health certainly rhyme. So today we’ll get into this uber-popular feed: who they are, what they’re doing in the mountains of Utah, and how privilege plays out in farming and childbearing aesthetics.

Show Notes

Is Hannah Neeleman Mormon? Inside Ballerina Farm’s Religion After Lifestyle Controversy

The story of Ballerina Farm and the 2 co-CEOs behind it

Meet the queen of the ‘trad wives’ (and her eight children)

Why influencers with 7, 8, or 10 kids are having a moment

The Trad-Wife Revolution Is Upon Us

Ballerina Farm pauses raw milk sales after samples fail health tests

Ballerina Farm’s Hannah Neeleman explains the dairy’s decision to stop selling raw milk

JetBlue’s Founder Helped Fund A Stanford Study That Said The Coronavirus Wasn’t That Deadly

Hannah Neeleman’s “Viral” Glowy Skin Secret

You’ll Never Really Know Ballerina Farm

Postpartum Weight Retention Risk Factors and Relationship to Obesity at One Year - PMC