RV E35 - Splitting the Funnel | Revenue Vitals Live #4
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How to Create Demand Generation Without Flipping the Switch
So many companies still run a very heavy lead gen motion. Shifting to a full demand gen motion can take a significant paradigm shift not only for marketing but also for the executive team What have you found is the most effective method to shifting that budget towards demand creation without just flipping the switch? Lainey: I'd recommend picking things that are clearly not working and then using recouped investment to fund new experiments To try and drive demo requests and other things like that typically don't need boot up LinkedIn ads at 100k per month.
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