RV E48 - “Content is the Fuel” | B2B Content Podcast with Edward Purmalis
GTM Live
00:00
Creating Demand Is Not Just What Marketing Is Producing
The key is that companies don't create enough demand to support the headcount of the sales team. So it's not just what marketing is producing It's the entire business working together customer success on expansion Nr type of stuff. That's a very refreshing take coming from a very sales heavy environment where I saw like the biggest sales influencers talk about Oh, your sellers should be sellers They shouldn't be order takers and all this other stuff.
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