How to choose a coach

In this episode of Small Business Pivots, Michael sits down with fellow small business coach and long-time business owner Marshall Stern — host of THE STERN TRUTH: Business Unfiltered — to talk about the real reasons owners stay stuck, even after buying all the courses and programs.

With 35+ years of owning businesses (including a 29-year sign & graphics company) and 14 years coaching, Marshall has seen the same pattern over and over: the owner is the bottleneck. Not because they’re lazy — but because of mindset, isolation, and trying to do everything alone.

Together, you and Marshall unpack:

• Why so many “10x” courses and $10K–$20K programs don’t change anything
• The difference between growing a business and scaling one — and why the words matter
• How business owners get trapped doing 80% admin and 20% revenue-generating work
• Why it’s easier to hide in systems, emails, and estimates than to sell and lead
• What actually makes a good business coach (vs a consultant with a binder and a blueprint)
• Why you can’t outsource the hard work to a program — and what a real coach does instead
• How generational shifts and post-pandemic realities are changing how we must lead teams
• Why your mindset and leadership habits will cap your growth long before your tactics do

You’ll also hear:

• Marshall’s honest take on frameworks like the E-Myth and EOS — when they help and when they overwhelm
• Simple ways to start building systems without disappearing into them for months
• Why documenting your sales process and follow-up is one of the first systems every owner needs
• A clear, real-world explanation of business coach vs consultant so you know who you actually need
• How to interview a coach, what red flags to watch for, and why “as seen on…” logos aren’t enough

If you’ve ever thought,

“I’ve spent so much on programs and I’m still stuck,”
 or
 “I don’t have time for one more ‘thing’ on my plate,”

this conversation will help you see where the true bottleneck is — and why nothing around you changes until you do.

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