Bloomberg Intelligence cover image

FX, Twitter CEO, and ESG ETFs (Podcast)

Bloomberg Intelligence

00:00

How to Build a Performance Marketing Platform for Twitter That Attracts Small Advertisers

Twitter's new CMO will need to build out a performance marketing platform for Twitter that can attract all of these smaller advertisers who are ultimately who we're going to build our business around. The big dollars in advertising on digital advertising, they come from the smallest of customers. That really insulates you from economic downturns.

Play episode from 34:06
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app