
FX, Twitter CEO, and ESG ETFs (Podcast)
Bloomberg Intelligence
00:00
How to Build a Performance Marketing Platform for Twitter That Attracts Small Advertisers
Twitter's new CMO will need to build out a performance marketing platform for Twitter that can attract all of these smaller advertisers who are ultimately who we're going to build our business around. The big dollars in advertising on digital advertising, they come from the smallest of customers. That really insulates you from economic downturns.
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