William D. Cohan on the Rise and Fall of GE
Masters in Business
00:00
General Electric - What Is It?
In the early days, there were like fires, you know, and people's businesses burned down. And part of the reason the miracle occurred is because,you know, there were electric subway cars and electric trams above ground. So other than that, it seems like a simple thing. But if you mess up, it's deadly.
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