The CX Leader Podcast | A resource for customer experience leaders cover image

Data and Design Make Great Experiences

The CX Leader Podcast | A resource for customer experience leaders

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Introduction

The chapter emphasizes the importance of data and design in enhancing customer experience. The team's expertise in CX, UX design, and data creates a synergy that leads to improved customer experiences. A case study of an electric utility using design thinking and data to enhance their customer experience is also discussed.

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