Avoid repeating the same point

In this episode of Coffee With Cole, Cole breaks down one of the biggest myths in writing: that great writers are “born” instead of built. After publishing fiction, non-fiction, and thousands of thought-leadership pieces, he explains why strong writing comes from simple, repeatable techniques—not talent.

Cole walks through a set of small, practical sentence-level habits that dramatically improve clarity, persuasion, and impact. From choosing stronger last words to defining terms before using contractions, this episode is a tactical deep dive into how tiny edits can change how your writing feels, flows, and converts.

If you’ve ever felt like your ideas are good but your sentences fall flat, this one gives you tools you can apply immediately.

(00:00) Intro & My Writing Credentials
(00:26) Tip 1: Strong Sentence Endings
(01:11) Tip 2: Using Contractions Wisely
(02:23) Tip 3: Write Economically
(03:30) Free Masterclass Plug
(04:08) Tip 4 & 5: Avoid & Vary Repetition
(05:16) Tip 6 & 7: Word Choice & Comma Rule
(06:43) Tip 8: Hemingway's Adverb Rule & Wrap Up
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