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Episode 8 - Why branding is the leading lever to pull on

Chew on This - Digestable DTC Content

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Logos - Is There a Designer for Everything?

So many people have ideas of what they want to do, right? It's like, okay, I got to think about logo. And then you go to packaging and then et cetera. What are some of those things even on logo? Well, first of all, stop using Photoshop to create logos. Make it on. Use illustrator like a human being. Get off Canva. No, but as far as logos, so he'll be the first to admit, I actually hate doing logos.

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