Black Friday and Cyber Monday - What's Next?

The next year, in 20 11, cnbc reported that black friday and siber monday had effectively glommed together to create this mutated beast of a long shopping week end. In two thousand 12, we would see another shift in consumer behavior, one that would shape the way retailers would target customers. More shoppers, nearly 20 % of them, began to use smart phones, to look at siber deals. The top performing category, according to comscore, was in digital content and subscriptions.