Outro

#319 | Dave sits down with Jess Lytle, Head of Marketing at Exit Five, to talk about how AI is changing the job of B2B marketers and the reality of how AI is actually being adopted internally. They also cover how AI even helped Jess get her job at Exit Five and why she’s become obsessed about deploying AI in marketing and really believes this is the most important martech wave yet.

Timestamps

• (00:00) - – Goals, manifestation, and reverse-engineering outcomes
• (06:45) - – Meet Jess Lytle, Head of Marketing at Exit Five
• (08:59) - – How Jess got hired at Exit Five (webinar → DMs → job)
• (10:59) - – From demand gen to AI: early adoption, teaching, and Lovable
• (16:29) - – Why AI feels different than traditional martech
• (18:59) - – Content in 2026: originality, human insight, and AI distribution
• (29:44) - – NotebookLM: real marketing workflows and internal use cases
• (35:44) - – AI tools, team structure, and hybrid marketer roles
• (46:24) - – Working at Exit Five, founder-led marketing, and brand bets

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Brought to you by:

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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