S2. Ep. 13: Sustainability Marketing with Maddy Cooper
That's What I Call Marketing
00:00
The Importance of Emotion in Branding
Marketing is all tied to emotion. I don't mean the emotion of fear of doom and gloom. There's positive emotions here. We have an affinity with the brands that we choose to associate with. It's just basic, you know, basic human design. With those brands that can be even more evocative and appealing for this age of sustainability. People want brands that they can feel good about making the world a better place.
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