Why pull intensity matters

Why do some startups take off ($25M ARR within 2 years) while others - with equally talented founder teams, with equally unique tech, with equally attractive markets, … - struggle to reach $500k, $1M or just feel like they’re pushing instead of customers pulling?

Rob jumps into that question in this week’s Substack and this podcast. The answer is that PULL is not linear - it’s logarithmic - and that explains how startups can have such divergent outcomes.

Rob's Substack post here: ⁠LINK⁠

PMF Camp / Work with Rob: ⁠LINK⁠

Pre-order Rob's book ("The Power of PULL") - ⁠Amazon⁠

Connect with Rob on LinkedIn: ⁠LINK⁠