Customer Advisory Boards: Top 10 Questions
Product Chats Podcast
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How to Make the Importance of the CAAP Understandable Across the Organization?
Instead of waiting a year to meet the advisory board, we recommend that a minimum having quarterly strategy calls with the board. These are real interactive working sessions for 90 minutes. In addition to that, you can also create working groups with CAAP that meet every six to eight weeks. A CAAP should be viewed as a 12-month program, just not a once-a-year meeting.
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