187 - Marketers - You Don't Need More Budget | Demand Gen Live S2 x48
GTM Live
00:00
Where Do You Get Your Marketing Information?
adam: Where are the places that you get information to drive your marketing strategy? omar: There was a time where i was able to get it from vendors, but i've just realized that everybody says what you want t her. Adam: An analyst firm can sometimes set up attribution to favor certain things and help them put especially on influenced revenue is the number one place where that happens. Omar: I think if you're not careful about getting this exactly right, you'll fall under the illusion that these kind of things don't work.
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