Kate Crowley and Luke Sebire of LEGO on customer loyalty, media mix marketing, and upward funnel opportunities
BRAVE COMMERCE
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Are You Building Capabilities Internally or Outsourcing?
I think it's a very important question because I think it all starts with an understanding of the audiences that you have, the passion points that adhere to them and ultimately where do you play within the channel to best connect with them. So then comes back to the capability perspective is like, do you have internally the capability to address that entire area or do you need to outsource? And for me, that what it comes back to is that having an honest understanding within your organization of what are the capabilities that you already have,. What are the bits that you want to excel at and be your competitive advantage? "What's the bravest thing that both of you have ever done? Mine is a
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