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Steven Pressfield On Attaining Your Dreams, Pursuing Your Goals, Mastering Your Craft, & Defeating Resistance

The Bossticks

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Is Nobody Wants to Read Your Shit?

I realized at one point that I had worked in five different areas in writing in my career. So I sort of wanted to put everything I know about writing into one book. The idea, the first lesson you learn if you're writing ads is nobody wants to read your shit. You got to make it so good or so interesting that they have no choice.

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