Spotify’s Podcast Acquisition Plan
The Hustle Daily Show
00:00
Spotify
spotfi has been building slowly towards this kind of all encompassing podcast back end that gives podcasters everything they need to quickly and easily spin up podcast, get discovered and ultimately monotize it. And so if you go back to 20 19, they acquired a company called anchor, which helps podcasters create podcasts. In 20 20 they acquired megaphone, which offers advertising technology and allows spotifid to insert these ads into podcast s. in 20 21, they acquired pods, which is a discovery platform that ultimately helps pod casters get found. Just last week, they bought chartable and pod sites, which are both these kind of analytics platforms that ultimately help pod casters show
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