
176. Winning Digital Customers with Howard Tiersky | Digital Transformation
The Innovation Engine Podcast
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How to Win Digital Customers?
The title of your book is, winning digital customers the antidote to irrelevance. So what are few steps that companies can take to win those digital customers you reference in your book? What is exciting? What is the conflict here? And so what is the goal on ivory story? Aristotle, right will tell us you now, well, you have to have a hero, andyou have to have an obstacle or a villain,. Orno i would argue the main goal of a business, any business, is to drive the behavior of their customers. If they fail, then it kind of doesn't matter what else they do.
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