Are You Still Doing Direct Mail?

I've always had the little brother complex. I couldn't want what they wanted and take them head on. It just wouldn't work. And so then I've also been prepared to operate by trial and error and trying this and it doesn't work. Yes, direct marketing works for us. But you don't know anything about selling toothpaste. Sure. We're not maestros at this. He thinks you're an evil marketing genius but a brilliant first of all.