What's Your Brand Value?

People want to work for some company that stands for something. When you have a clarity about purpose and you'll stand for something, they'll rally behind you. I remember when ken fraser resigned from president trump's council on manufacturing after charlottesville. He took a stand that put everything at murk at risk. And i can tell you, every single one of their hundred thousand employes was hundred % behind ken after that cause. Every employee resigns with that. And the world at large resignates with that.