Primary sales funnel structure

What does it actually look like to build a seven-figure course business that doesn’t depend on you being “on” all the time? In this episode, I sit down again with Lauren Bateman to talk about what’s changed since her last appearance—and how she’s grown to over $1M per year while keeping her workload lean.

We break down her YouTube consistency, simple but powerful A/B testing wins, how she structures her funnel, and why chasing viral content can distract you from the audience that actually buys. If you want a more predictable, sustainable course business, this conversation is packed with practical takeaways.

Watch the episode on Youtube: https://youtu.be/VbDIaN68h_E

Lauren's Website: https://www.laurenbatemanguitar.com/ 

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