What's the Transformation?

How is someone's life going to be better or different as a result of buying this product? You got to answer that, and you got to be real clear about it. If you're not clear about what that transformation is, then what's going to happen is the messaging all throughout is going to get lost. And in that you have to show people what's possible for them. So i always start by asking myself that question, how will some one's life be better ordifferent as aresult of buying this programme? Number two, i then shift my energy and focus on the headline and sub headlines. I don't just look at it like individual headlines andsub headlines. However, i