RV E32 - MUST LISTEN: The Demand Concept Journey | Quinyx Fireside Chat
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How to Create a Recurring Virtual Event
The goal is to create an event where somebody has it in their calendar every week and they say that is the most important thing for my either personal or professional growth. Measuring the success of it based on how many people come back and repeat visit, I think is a really interesting way to look. A lot of companies get caught in the number of live attendees, which then translates into the number of MQLs or leads that they've been trained. We need to create a big virtual conference and get 5,000 attendees. Our live events get somewhere between a hundred and 350 people live every week. So it's like not a substantial amount, but we do it every week, not once
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