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226: Food labelling - how much information is too much?

Food Matters Live Podcast

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Getting a Good Idea of Nutrition in Your Product?

At ashbury, you help brands comply with labouring laws. So if companies come to you and say they want to get across an accurate idea of nutrition in their product, where do you start? How does the whole process unfold? Well, i think the first thing we need to understand the approach from the brand. Because some browns want to look at e like a healthy image. And so what we need to do is i we speak to them see what sort of claims they want to make. Sometimes we might even be able to help them suggest which claims they make by looking at the nutrition. But what it's important that we try and make sure they're not put at a commercial

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