When discounts hurt brand perception

In this episode, we tackle the problem almost every Shopify merchant knows: discount codes. 

Cara Marin from Seguno shares the learnings from their massive benchmark report on 162,000 real discount campaigns. 

She reveals how top brands scale promotions the smart way, using unique, personalized discount codes to avoid leaks, prevent shrinking margins, and achieve better attribution without destroying profitability

Topics discussed in this episode:  

• Why Shopify Plus brands use unique discount codes more often.
• Why static codes leak to coupon-sharing sites.
• How unique codes stop leaks and improve attribution.
• How unique codes allow more discounting without hurting brand perception.
• Which seasonal promos are the most common use case.
• Why welcome, win-back, and post-purchase offers matter in the customer life cycle.
• Why gift-with-purchase deals work so well for revenue and AOV.
• How smaller brands can start fast with new-subscriber and abandoned-cart offers.
  
  

Links & Resources 

Website: https://www.seguno.com/
Shopify App Store: https://apps.shopify.com/partners/seguno
LinkedIn: https://www.linkedin.com/in/caramarin

Get access to more free resources by visiting the show notes at https://prourls.link/6yUt3P

I'd love your feedback. Tap the the link to send me a text.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/