Beyond The Interface (BTI) cover image

Laura Baker: Designers don’t need a seat at the table—they need to shape the conversation.

Beyond The Interface (BTI)

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Aligning Design Vision with Organizational Reality

This chapter emphasizes the significance of harmonizing design visions with organizational realities to avoid disconnect between leaders and their teams. It offers practical advice for designers to actively contribute within their teams while balancing ambitious ideas with implementable strategies. The discussion highlights the importance of collective input and a structured approach to create impactful outcomes that align design efforts with broader business objectives.

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