The Monotization of the Hourly Rate

fixed bid is great, so you can get away from the hourly rate card thing. We actually quite often go down to the level of, let's say we are talking about 12 week engagement. What are we going to do? What are they going to see? And what's the value? Another great example of how intellectual capital is used and monotized. Some firms are quoton tacnabling themselves. Have you considered that? I have. If done correctly, it can be very lucrative. But if done incorrectly, It can be very costly.