In this episode, James sits down with writer and contributing editor Shelby Wax for a rare, behind-the-scenes look at how wedding editorial really works—and what it actually takes to get published.
Shelby shares how her path through Martha Stewart Weddings, Brides, and now freelance work shaped her perspective on storytelling, curation, and taste. Together, they unpack what most photographers and planners misunderstand about editorial, why "beautiful" isn't always enough, and how timing, brand alignment, and narrative all play a role in what gets selected.
They also dive into the realities behind submissions—why great weddings get passed on, how SEO and internal goals shape decisions, and what editors are really looking for when they open a gallery.
If you've ever felt confused or frustrated by the editorial process—or wondered how to get your work published—this conversation will reframe it completely and give you a clearer path forward.
