The Logistics of Logistics cover image

Elevating Transportation Sales and Marketing with Jennifer Karpus-Romain

The Logistics of Logistics

00:00

How to Be a Better Marketer

In marketing, you're talking about how do we get the brand out there. How do we have leads incoming? How do we bet those leads? Okay, this one metric, this one avenue is actually working really, really well for us. And I think it's because companies are finally realizing that a marketing person should have a seat at the table. That's their job. So if we're not asking them to then use those insights for the betterment of a company, they were missing a lot of valuable opportunity.

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