
2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02
GTM Live
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Social Media Marketing - How to Get Your Ads Read in 3 Minutes
The next thing in social is that you've got to be able to have it be able to be read in three minutes. People are on their phone, they're on the train, they're walking between meetings. So figure out how to compress it to the key message that you're trying to get across. Tell the story quickly and make sure that it can be read quickly. Over time, if your audience is small, it's going, they're going to get numb to it.
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