
81. Cameron Tonkinwise
Scratching the Surface
00:00
The Power of Attention to Material Quality
I think one of the really special things about design is its attentiveness to material quality, you know, or aesthetics. And I find it, especially with undergrad graphic design students who often just want to make stuff that looks cool. So this is the terrible thing about designers that they spend all their time obsessing about the cool,. But it actually is, I think, the special power that they do pay attention to material things.
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