How would you start an MSP in 2026?
Most would copy what’s already been done.
Same services.
Same pricing.
Same positioning.
That’s the problem.
In this solo episode, Brian Gillette breaks down exactly how he’d go from $0 to $1M ARR today - without reinventing the tech, but completely rethinking how it’s packaged and sold.
→ The 3 core offers I’d build: MSP, AI as a Service, and vCSO
→ How to sell outcomes (time, growth, productivity) instead of tools
→ How to reframe managed services as “insurance” (but why you shouldn’t lead with it)
→ Why most MSP marketing fails - and how to fix it without changing your stack
This isn’t about doing more. It’s about saying the right thing, to the right audience, in the right order.
If I were starting over today - this would be the playbook.
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Learn all about Feel-Good MSP and our end-to-end MSP sales training, growth and development program at: www.FeelGoodMSP.com
Brian's book "How To Sell a Sh*tload of Managed Services (without selling your soul)", is now available in both hard-copy and audiobook format!
It’s your roadmap to build repeatable growth, higher margins, and stronger client relationships without compromising values.
Get it now at Amazon.com https://a.co/d/hJKoFxg
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