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Designing thoughtful public services / Chelsea Mauldin / Episode #67

Service Design Show

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The Role of Empathy in Service Design

The role of empathy in good service design is overstated. One can seek to understand without seeking to have the same felt experience. So empathizing with our own customers is super important. And there's something that we often overlook,. I don't know, you have to empathize with them.

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