Ever wonder if your newsletter should be the product…or just promote the product?
I’ve been treating mine more like a magazine than a sales tool — and it’s cost me. So I sat down with Dylan Bridger, who helps course creators and coaches turn their newsletters into profit machines.
We talk about:
- The difference between a “magazine” newsletter and a “sales team” newsletter
- How to actually warm up your audience so they buy when you make an offer
But we also get into the impact becoming a new dad had on Dylan’s workflows, and a short-lived side project that taught him big lessons fast.
This conversation helped me clear up a ton of issues with my own newsletter, and I think it’ll do the same for you.
Seeking clarity in your business systems? Take the Business Overwhelm Diagnostic.
Dylan Bridger is an email marketing expert who helps coaches and course creators increase their conversions while building stronger relationships with their lists. A full-time marketing consultant since 2021, more than 7,000 entrepreneurs follow his insights across newsletter and social media. When he's not working, you can find Dylan writing songs, goofing around with his daughter, or enjoying a nice cup of coffee.
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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.
Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep
If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.
Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/
