Framing LLMs for Games Consumer Research

This is the audio version of the Naavik Digest newsletter published on March 22nd, 2026. We explore a slightly overlooked area of AI in game development: consumer research. We focus on recent studies aimed at leveraging the vast data within LLMs to replicate human behavior and how we can actually make use of these studies in a practical way. 

You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/llms-for-games-consumer-research 

Let us know what you think by sending us a note at podcast@naavik.co.

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Sound design by Gavin Mc Cabe.