Keely Adler 'Helping brands understand themselves in shifting contexts'
The New Abnormal
00:00
The Future of Fandom
I think play is always just such a fascinating issue to look into one girl, back to the Greeks or whatever. And in terms of that, right at the start of the conversation, you mentioned the point around these sort of sort of both passion in terms of doing and linking with what you really, really enjoy. Yeah, just talk a bit about that. So because I think that is really, because it could again think because there's a lot of discussion at the moment about fandom and the role that is playing. Well, it's interesting because it goes back to this world building conversation, right? What is the future fandom?
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