The First Job Is to Get Noticed

Lessons from nearly fifty years producing and managing bands, with industry veteran Miles Copeland III. From brilliantly promoting his brother's band The Police, to founding a record label for all the misfits in the industry: the Buzzcocks, the Cramps, The Go Go's, R.E.M., The Bangles, and many more; the American-born, Lebanon-raised record executive, and now the author of the memoir 'Two Steps Forward, One Step Back', tells the BBC's Ed Butler how he built his empire with music nobody else wanted.

Producer: Frey Lindsay.

(Picture: Stewart Copeland, Andy Summers and Sting from The Police at the A&M offices after signing a record deal. Their manager, Miles Copeland is 3rd from left. Picture credit: Richard E. Aaron/Redferns via Getty Images.)