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Ep. 721: Mark Miller Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Risk of Copying

Every story and virtually every category that we cover, the risk of all this is you do something that's famous once and you get a series of folks who copy. Apple succeeds not strictly because they have the best technology but because they've engendered the fascination of an audience that believes in doing things differently. For me, I've been using the products for 30 years but I don't even know what anybody else is doing. That's how good their marketing has been. And if your key to success is strictly that you're the best, you're 5% better,. You're 10% better, you're going to find that's not a recipe for success.

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