GEN C: How Flip.shop is Rewarding Consumer Engagement with Their Shopping Social Network
CoinDesk Podcast Network
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Crypto Journeys and Social Commerce Insights
This chapter reflects on the speakers' evolution in understanding crypto and NFTs, initially marked by skepticism but transformed into success through engaging experiences on Clubhouse. The discussion highlights the challenges of sustaining long-term vision in Web3 amidst the cyclical crypto market while transitioning to the promising field of social commerce. The speakers share their insights on a platform that rewards consumer engagement through UGC, discussing innovative business models that connect brands directly with Gen Z shoppers.
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