The Anti-Zerberish Profit Margin

"I would be willing to bet that their profit per can is ridiculously low, a couple cents if that could even be fractions of pennies," he says. "You get people cheap but light at a loss then they become alcoholics and then they'll buy your other stuff." The repackaging scandal is one way for Bud Light to target the LGBT community because it's sitting next to medellos.