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Academy Sports CEO on Success 'Selling Fun'

Bloomberg Businessweek

00:00

What's Working So Well for You?

Ken hicks, as chairman, president and c e l of academy sports and outdoors, joining us on the phone from texas. Hicks: We're just fortunate in the fact that we sell fun, and people want to have more fun. But they don't necessarily want to do it. And at the same time, you know, we're growing our dot com business in an truly omne channel.

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