RV E29 - Revenue R&D Importance | Revenue Vitals Live #1
GTM Live
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Do You Have a Drop Down Menu?
A lot of people try and use a drop down menu and self-reported attribution to make the Downstream data analysis easier, but in the process create tons of biases in their market research. What we've recommended very strongly and what we've implemented at tons of different companies and seen a lot of success is no drop down No helper text And required field so that everyone must come through it. These are only on pipe declared intent conversion form. So this isn't like your ab test to get your ebook when you're driving tens of thousands of people from paid search. This is People that are coming to your website going to a demo forum and saying hey, I want to buy now to have proper
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