Introduction

A lot of people are focused on the end result, and it actually creates the wrong behavior. A like marketers think that if they get so focused on driving le as, then the leads will close the revenue but what you're actually focused on is revenue. You start getting focused on educating people about the things that they need to know in order for them to eventually buy your product or service. That's how you build sticky relationships. That'sHow you build retention. If you haven't already, i would highly encourage you to sign up for the demand jen live sessions that i'm putting together with catano denardy at seven 30 p m, four 30 pacific, on t Tuesday evenings