The Internet Is Secretly Powered By Billions Of Tiny Auctions
Odd Lots
00:00
The DSP, the Demand Side Platform, and the DMPs
The data that we know about the user as soon as they visit the page is part of the request. Then there's the data that Bloomberg in this example has from your past visits. And then there is the data that the advertiser has purchased from a third party, which can come from all sorts of different sources. So what is the process by which that collection of data that the DMP has on me turns into someone putting an ad in front of me? That is the job of the DSP, the demand side platform.
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