What Makes a Good News Letter?

The best way to think of it as one person sales letter is another person's special report. So that when we send these to try and you no punch the button in the giant vending machine, im to get money and stuff to come out,. people are like, hay a, that looks good. And there are different things you can do to disguise sales as value. Disguise value as sales. I mean, if you're doing it right, they can't tell the difference, because there is no difference.