81. Cameron Tonkinwise
Scratching the Surface
00:00
The Convergence of Design Thinking
Digital has taken bits of typography and put it into screen, but then it's collided that with an understanding of software and a weird version of the user and it calls it product design. So that's your job, Facebook, your product design, or even though you can't even plane a piece of wood. That design thinking done by non designers is now rampant. The big four consultancies make squillions out of governments and corporations selling just rubbish, post-it methodology junk. And in the meantime, so you've had that kind of designer suddenly become ubiquitous.
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