How I’d Market My Brand From Scratch If I Had To Start All Over
Point Of The Story
Time-travel origin story and founding Between The Lines
Sarah recounts deciding to become a copywriter on a Cape Cod beach and how Between The Lines was named.
What would I do if I woke up tomorrow with zero clients, zero leads, and had to start my business from scratch? (Other than cry, obviously.) That’s what we’re covering in this episode — exactly how I’d market my brand if I had to do it all over again. So grab a notebook, because I’m laying out the full game plan!
Spoiler: I wouldn’t start with social media. (I know, don’t come for me!) Instead, I’d focus on building a foundation first, so that all my future marketing efforts actually have something solid to stand on. If you’re curious what that looks like, you have to start listening!
TOPICS & TANGENTS
— The exact eight steps I’d follow to grow my business from scratch
— Why your website should come before **social media
— The power of SEO, blogging, and Pinterest for long-term growth
— How my mom risked blindness to read my Apple podcast reviews
— That time I impulsively built my first website on GoDaddy (and immediately regretted it)
— The one quote from this episode that should be tattooed on your forehead
POINT OF THE STORY
Focus on growing your foundation before growing your following.
GIVEAWAY
Tag @btlcopy in your stories for a chance to win your next bean water on me! Bonus entries if you rate the podcast on Spotify or rate and leave me a review in Apple podcasts. And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize!
Love you, mean it. 🖤
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course,Site Series Sprint.
— Join thePoint of the Story community onSlack.
— Leave feedback or episode requests in ourSuggestions Box.
— To stay up to date with all things Point of the Story, follow onInstagram andSubstack.
— Follow me onInstagram,Threads, andSubstack.
— Subscribe to my newslettersTuesday Table of Contents for one marketing tip, once a week andMillionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my websitebetweenthelinescopy.com.
OTHER LINKS
— TheCape Cod Beach Chair I was talking about
— Blog post:“How I’d Market My Business From Scratch If I Had To Start All Over”
— Target Audience and Offer Development Workbooks
— Newsletter about my target audience development workbook:“TOC #215: Only dumbasses assume”
— Blog post:“Showit vs Squarespace: Which Should You Choose in 2024?”
— Sarah Kleist- the BEST website designer
—Sarah Burk- Pinterest marketing QUEEN
—Flodesk (code: “BTLCOPY” for 50% off your first year)
—Waitlist for email marketing workshop
—BTL's 28-Day February Sales Challenge
— Private podcast episode:“People will do ANYTHING to sell their offer except TALK about their offer…”
This episode was edited byAdrienne Cruz.
TIMESTAMPS
00:00 Intro + Time Travel
07:42 Understand My Target Audience
12:51 Buy My Website Domain and Choose My Website Builder
15:08 Start With a Website, Not Social Media
17:53 Do Keyword Research and Write Website Copy
20:03 Choose My Website Design Option
22:06 Blog Up a Storm
25:17 Take Advantage of Pinterest Marketing
26:35 Set Up My Email Marketing
29:51 Point of the Story
33:04 Bloopers
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