Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a value-packed conversation with Michelle Thames, a marketing and business strategist, podcast host, and founder of a digital marketing agency. Michelle helps women entrepreneurs get visible, attract aligned clients, and monetize their expertise—all without needing a massive ad budget or fancy production.
In this episode, Jillian and Michelle dive deep into visibility, consistency, and the myth of perfection when it comes to showing up online. If you've ever wondered whether you really need to post 16 reels a week or if starting a podcast in 2025 is still worth it, this episode is your permission slip to ditch the fluff and lean into strategy that works for you.
Topics Covered:
- How Michelle went from being fired to helping build a multi-million dollar brand
- The power of visibility in a “trust recession” era
- Why short-form podcast episodes are crushing it with busy entrepreneurs
- Michelle’s 90-min-a-week visibility rhythm (and how you can use it too)
- The myth of perfection in content creation—and what to do instead
- Why consistency matters more than follower count
- Going viral: why it’s not the goal and what to focus on instead
- How to show up online even if you’re private or introverted
- Real talk on starting a podcast in a “saturated” market
- The difference between omnipresence and overwhelm—and how to find your groove
“Yes, I love showing up and I also tell people visibility is key because right now we are in a trust recession. If people do not trust you, they will not buy from you. I don't do a lot of paid ads. Maybe a small portion—most of what I do is super organic, and I literally just tapped into ads maybe at the beginning of this year or the end of last year. But all of what I do is organic. Like you said, since people see me—they see me show up, they listen to my podcast, they can go anywhere online, type in my name, and see what I do. And it's consistent across all platforms. I think that is very important. Like you said, omnipresence is where we're going in 2025 and beyond. Just showing up and telling people who you are, what you do, and being consistent with it is important.” – Michelle
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